In 2005, Tommy Hansen was the first Belami Online model who appeared on Big Brother (Czech Republic).
From Belami Online "At the height of his popularity, Tommy joined the cast of the Czech reality-television series "Big Brother," which was a violation of his contract and contradicted the explicit wishes of George. When Tommy’s erotic modeling career was inevitably revealed on primetime television, it briefly became a national obsession to seek out his films. As a result, all of his costars were exposed for public examination and the deliberately low-key profile Bel Ami had maintained for years was smashed. George decided not to sue Tommy in order to avoid more tabloid drama. It was an interesting twist that the revelation of his porn career only made Tommy a bigger star. He may not have won "Big Brother" — he was initially kicked out, then brought back by producers, allowing him to finish in third place — but in the end he received all of the attention and adulation he craved. Tommy was among the most sexually talented models Bel Ami has employed over the years. As his physique suggests, he is an accomplished sportsman. For a time he was an amateur kickboxing champion. Today he owns an underwear store in Prague."
It was followed 5 years later by Marek Pietrak in the Hungarian version of Big Brother.
The current season of Big Brother (Hungary) started last August 2016.