Belami Online paired Dylan Maguire and Jamie Durrell. The title of their scene was Loving Boyfriends. But, the scene description said they were friends "Dylan Maguire is a guy who always gives a good performance, and when we paired him up with his friend Jamie Durrell we were confident that we would be able to get a good show."
I just learned about it today but this has been done for a long time, which I found out from Zach via a tweet. At the bottom of every model's web page at Sean Cody, it says the name is a trademark of Cody Media Inc.